WWDC’s 2015 edition introduced Apple Music with much fanfare - in addition to an assist from Drake, former Interscope Records head Jimmy Iovine made his WWDC debut - but other announcements about a new version of the Apple desktop and mobile operating systems, along with the deletion of the largely ignored Newsstand app, were less impactful.
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Apple Music will also be integrated into iMessage, allowing listening directly from that app (the iPhone’s most popular, according to Federighi).įollowing the Apple Music update was a long presentation on iMessage, largely focused on updating its emoji featues and interactivity. John, Beats’ marketing director, introduced the new features, including lyrics for songs. “More intuitive and familiar.” Bozoma St. The service now has “over 15 million” subscribers - “we’ve learned a lot along the way,” said Cue, introducing an “all-new Apple Music, redesigned from the ground up.” As expected as the redesign was the demotion of the app’s Connect tab, which is no longer featured on the bottom navigation and instead is subsumed into the “For You” tab. “It’s been an incredible year,” said Eddy Cue, prepping the audience for the day’s Apple Music revamp. This is, as voice technology becomes more central to peoples’ technology usage, practically a requirement of these offerings. (For more on voice technology, see our coverage here.) Piggybacking on desktop’s Siri update, Federighi announced that - as expected - Siri has been opened up for developers to integrate the voice technology into their own work. As well, iOS’ music player interface updated and the camera has been made more accessible. IOS 10 has been redesigned with a new lock screen and enhanced notifications on the lock screen - though many of the improvements focused on using 3D Touch technology, despite indications of late that people are holding on to their phones for longer periods of time, making it less likely that they even have the updated touch technology. macOS also introduces “tabs everywhere,” letting users treat documents as they do web pages. Most notably, Siri will finally be making the jump from mobile to desktop, with increased features such as file management. More significantly, Apple Pay is being brought online, increasing the functionality of a complex business play for Apple. Updates to iCloud including storage optimization and “forever delete” functionality. Federighi introduced a useful productivity feature, “Universal Clipboard,” which syncs copy-pasted material from desktop to mobile, and vice versa. The update will be released this fall.Īpple senior vp Eddy Cue took to the stage to introduce some updates to tvOS, which powers the company’s AppleTV product, including a new iOS remote application featuring Siri command integration new content partnerships including Sling voice search of movies by topic as well as YouTube voice search and improved authentication through a new feature, “Single Sign-On,” which is due for iOS as well.Ĭraig Federighi introduced the new name for Apple’s desktop operating system - good-bye OSX, hello “ macOS.” This year’s update, continuing Cupertino’s California-themed naming scheme, is called Sierra. Another new app, Breathe, was debuted to encourage users to regularly take meditative breathing breaks throughout their days. New activity tracking has been introduced for wheelchair users, with new algorithms designed to better serve the disabled.
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The team also introduced new watch faces and improved integration of activity trackers and its health information for emergency situations, including a new app, SOS. WatchOS received enhanced functionality in its update, including writing messages with the fingertip, improved speed and the addition of control center, like iOS.
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